In this video we discussed the steps consumers take in order to purchase, brand love and more! What was one key take-way you learned from […]
Leading During A Crisis
I’ve been laid off before, actually I was laid off at the age of 25. At the time I thought only boomers got laid off, […]
Consistency Is Key
When it comes to Marketing one thing you have to do is be consistent. Many brands go through phases, or create sub-brands, but regardless of […]
Marketing And Social Injustice
During this time, I thought it was important to have a conversation about marketing and social injustice. Use this video as a resource as a […]
How Can You Measure Brand Marketing?
Honestly, it’s hard. Brand marketing is very fluid. In my currently role, measuring success when it comes to interfacing with consumers looks like different every […]
Consumers Love To Feel
If you’ve been reading my blog for a while then you that I preach about being a forever consumer. I am always and always will […]
Business 2 Business, What’s To It?
I love working for a large brand. It’s fun and exciting and although the brand I work for is widely known, our team isn’t as […]
Covid 19 and Marketing
During these uncertain times, companies are trying to figure out how to pivot and switch their marketing plans to react to consumer behavior. Typically at […]
Here is why!
Why do consumers purchase certain brands? Last week we discussed my love for luxury items and why people may purchase them, but lets dive a […]
The Real Behind Buying Luxury
I love a good luxury product. Brands like Louis Vuitton, Hermes, Dior, Channel, Fendi, Cartier, Gucci, Givenchy and more are the reason I received my […]