Many brands have gotten behind women’s first initiative and strategy. It makes sense because in 2014 women’s spending power at $15 Trillion. I ask this, how can you be a women’s first brand if you don’t put women first? The answer, you can’t. As a brand even if you present yourself as something more than likely the consumer will read through what you are presenting. The company I work for tries to present a women’s first brand but either we drop the ball or we fall behind other brands with the same initiative. It’s hard to say you put women first when clothing options are not available for a plethora of women or when you don’t stand behind causes facing women today. Then the real question you have to ask is, are you really putting women first?