In the wake of social media, new marketing strategies are implemented and discovered quite frequently. Of many new strategies, outrage marketing seems to be the new trend. Outrage marketing does not have a formal definition, yet. According to retro-digital.com the are defining outrage marketing as, the act of gaining attention in the most offensive way possible with the aim of drawing like-minded people to your business.
This new marketing strategy started quite sometime ago and plays on the strategy of all press is good press no matter what it is. Brands like Gucci, H&M, Estee’ Lauder, Too Faced, Target and many more have participated in this new marketing trend. These brands typically tend to take the heat from the community they are out raging, while releasing an apology but also gaining impressions on social media and increasing sales. Is outrage marketing ethical not all, but does it work? Absolutely.