In the digital age consumers now more than ever can see right through real versus fake storytelling. They know instantly if they relate or not relate to the story you are trying to convey. Recently Pharrell dropped a new collection with Adidas. Pharrell’s Hu or Human Race collections celebrate human life on many different levels. His most recent drop ‘Now It’s Her Time’ focuses a lens on putting women first and saying it’s our time and showcasing human empowerment. Online this collection is showcased in a number of ways but mostly eye-catching static imagery. One image to go viral was a photo of a breastfeeding mom. In this instance, the story was told, conveyed and accepted by the Adidas audience. The raw imagery showed that even with images so simple, static and not much background, a story can be told.