Do you remember when you had to bring in something “cool” for show and tell as a child? If you didn’t bring anything cool all the other kids would laugh at you or not want to be your friend, but if you did bring something cool, what happened? I’ll tell you, you captivated your audience, held their attention and left the front of the classroom feeling like a winner. This same concept goes for pitching new ideas or anything really. Show your audience why this is “cool’ or why your idea is the best. Captivate them and walk out of your meeting a winner. Remember to show them and not just tell them!