Are you a marketing leader? If you answered yes, get out your note pads! Write this phrase down: “Marketing Research Is Your BFF”. Let me say this a little louder for the people in the back: “MARKETING RESEARCH IS YOUR BFF”! Let me tell you why..

Marketing Research is the process of determining the viability of a new service or product through research conducted directly with potential customers according to investopedia.com (Links to an external site.). They are absolutely right.

One thing I preach as a marketing professional is always put your consumers first and you will win.  The best way to do that is through market research. The tools to market research may have evolved over time but the message stays the same, as do the results that this works. 

Market research can help companies or marketers at any phase of the product or company life cycle and help elevate your company or product. Now, what did I tell you to write down? Now make sure you say it louder for the people in the back. 

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