Consumers these days are very aware of everything happening in the marketplace. There is so much information accessible to them, especially Gen Z. This is a consumer I am still learning about and traditional marketing efforts do not work.
Consumers, especially Gen Z are no holds bar when it comes to the truth they want it all especially in there marketing. This consumer needs to be marketed to very differently. I’ve sat in meetings specifically about how this consumer wants the truth. So how do you a market to a consumer you can’t really market to? You have to meet them where they are with what they care about and who they trust. Many companies have implemented strategies like peer to peer shopping websites. Through this the consumer is shipping from consumers they trust. Right now your friends can create an amazon store and shop from it. This is one simple route you can take to as a company to meet this consumer.