All Brands want it, but how do you get it? To get organic brand love you need to truly resonate with your consumer. I have said this before and I’ll say it again, you need to make your consumers feel something for your brand. In my last post, I spoke about the Alter The Icons campaign where we used regional assets to resonate with consumers from different areas of the country. Lil baby, in particular, stole the show of this campaign (see below).
Lil baby showed where he was from and how he got to where he was. He represented the brand and because people connected with him and loved him, they loved us. This is what organic brand love looks like. When was there a time where you saw consumers give brand love? Lets chat about this in the comments below.