I love a good luxury product. Brands like Louis Vuitton, Hermes, Dior, Channel, Fendi, Cartier, Gucci, Givenchy and more are the reason I received my B.A. in Fashion Business. I even wrote a 15 page paper on Hubert Givenchy, I was and still am obsessed with luxury items. My obsession with luxury items as a consumer (remember we are always a consumer) stems further than the way these brands position themself in the marketplace. Subconsciously my motive for purchasing products is where the obsession truly lies. My motive is to always showcase myself as the best. In whatever I do I want to try to be the best and that aligns with having luxury pieces for me. A runner may deem wearing Nike running shoes will make them an amazing runner because Nike is at the forefront of the sportswear industry. Similar to a basketball player in Jordans or Lebrons. Consumers when purchasing are looking for fulfillment of how they see and represent themselves, not just the product. What brand do you feel represents you? Let’s chat about it in the comments below.